Wild Fruits of Africa
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Our values

Our Mission:
To commercialize wild plant products on a sustainable basis while benefiting local communities.

Our Vision:
To be the market leader for quality, value-added food products harvested from Southern Africa’s wild plants.

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Core Values
Wild Fruits of Africa (pty) Ltd  is built on the nexus of community development, environmental consciousness and healthy consumers.

Environment:  All our raw materials grow naturally in the wild and are managed and harvested in a sustainable way. By creating economic value to wild plants, our activities can help reduce economic pressure on other natural resources including trees that are cut for firewood.

Community: Most of our raw materials are harvested by low-income communities thereby creating livelihoods.

Consumer: Our final products are minimally processed using the fewest ingredients to create high quality natural snacks for the health-conscious consumer.

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